All Topics in Milwaukee

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  The Sales Funnel Change No One is Talking About: Enter The Buyers Journey

  Sean Jones, MS, MBA, 3X Founder | Investor | Psychotherapist | Entrepreneur |, Whats In The Bowl Enterprises

  TOPIC CATEGORY: Business

  The traditional sales funnel has fundamentally changed. In most industries, buyers are now deep into the decision process before ever speaking with a salesperson. 57% to 70% of the buying journey occurs before contacting a sales person. This two hour lecture examines the modern buyer journey that not many are talking about. These two hours explain why a systematic understanding of buyer behavior has become essential for organizational success. Contemporary buyers operate in an information dense, saturated, and noisy environment when making purchasing decisions. In most cases, the majority of the buying decision is made well before a company is aware that a prospective customer exists as a lead. As a result, organizations must intentionally design and manage a strategic buyer journey rather than relying on traditional sales driven engagement. Most of this journey unfolds prior to any direct interaction with a company, frequently occurring online or within the broader marketplace. MORE >

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  Have Fun While Training with the Two Ps

  Paul Warloski, Owner and Head Coach, Simple Endurance Coaching

  TOPIC CATEGORY: Health & Fitness

  Training for a 10k, the full Ride for the Arts, or even the Birkie does not have to mean long hours of boring training. Periodization and polarization are research-based ways of organizing your training to allow for variety and efficient use of your time. You can also use the Ps to schedule training with friends, classes at the gym, or training races. MORE >

  We’ll talk about the Two Ps, how to use them, and how they can shape your training.

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  7 Ridiculously Simple Habits to Transform Your Diet, Body and Outlook on Life Forever

  Amy Friese, Certified Health Coach and Founder, Fearless Nutrition

  TOPIC CATEGORY: Health & Fitness

  We’re all creatures of habit. Habits are powerful. Shaking things up every now and again, however, is crucial to stay motivated and inspired. Challenge is, we’re too busy, tired, and stressed to take consistent action. But there’s hope... MORE >

  Join Transformation Coach and International Speaker Amy Friese as she sheds a bright light on seven ridiculously simple habits that can transform your body, diet and outlook on life forever. If it worked for this endurance athlete during the toughest time of her life, it can work in everything you do, too.

  Ready. Set. GO love up and live out your dreams!

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  Are You Driving Your Career or Simply Along for the Ride?

  Kathleen Romaine, Career Development Coach, Range Light Coaching and Consulting

  TOPIC CATEGORY: Business

  Your career is a journey … oftentimes with twists and turns along the way. Have you gotten down the road only to wonder how you have gotten there? Are you feeling off track, stalled, or unsure of your next turn or your destination? MORE >

  A recent study shows fewer than one in three employees knows how to develop their career over the next 5 years. In this thought-provoking presentation, Kathleen provides the information you need to develop your career strategy, so you can climb into the driver’s seat and navigate your career with clarity and confidence.

  You will:

  • Recognize the difference between having performance goals and having a career strategy … and why they both matter.
  • Learn about career strategy benefits and how to put them to work for you every day.
  • Identify three essential components of your career strategy that lead to greater success and satisfaction.
  • Equip yourself with tools and actions that you can use for immediate impact.

  Get ready to take or regain control of your career direction, so you end up in the destination you choose!

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  The Ins and Outs of Paying Off Your Student Loans

  Erik Kroll, CFP, Founder, Hilltop Financial Advisors

  TOPIC CATEGORY: Financial

  For those who have it, student debt is a major headache. However, there are ways that individuals can effectively pay down their student loans. Unfortunately, the rules are so complex that it can be hard to choose the right strategy for paying down your loans. MORE >

  In this presentation, I'll break down the differences between federal and private student debt, and how to tell which type you have. I will also help attendees understand the different repayment plans that exist for paying down federal student loans, how to decide between them, along with tips and tricks that can be used to pay down your student loans.

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  Boost your networking success by overcoming these four key challenges

  Karen Grishaber, Personal Branding Specialist & Job Search Coach

  TOPIC CATEGORY: Business

  Learn how to overcome key networking challenges to boost your confidence and networking success -- including how to feel more comfortable approaching others and build more lasting relationships.

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  Stop Loosing On Purchases: It’s RFP Time!

  Sean Jones, MS, MBA, 3X Founder | Investor | Psychotherapist | Entrepreneur |, Whats In The Bowl Enterprises

  TOPIC CATEGORY: Business

  Do You Make Capital Purchases?

  Have you ever spent a significant amount of money on equipment, software, services, or a major project only to discover months or years later that it was not what you hoped it would be, or that it no longer meets your organization's needs? MORE >

  One of the most overlooked yet important tools in business is the Request for Proposal (RFP) process.

  An RFP is a disciplined business practice that forces organizations to clearly define their needs, expectations, requirements, timelines, and evaluation criteria before making a significant investment.

  Too often, companies make purchasing decisions based on relationships, marketing materials, vendor presentations, or the first proposal they receive. While these factors may be important, relying on them alone can lead to costly mistakes, operational inefficiencies, and years of frustration.

  A well-designed RFP creates a level playing field. It allows multiple vendors to compete against the same set of requirements, making comparisons objective rather than emotional. It also helps identify hidden costs, implementation challenges, potential risks, and significant differences in vendor capabilities that might otherwise be overlooked.

  The financial impact can be substantial. A strong RFP process can save organizations tens of thousands, hundreds of thousands, or even millions of dollars over the life of a project while increasing the likelihood of selecting the right long-term partner.

  In this session, participants will learn the essential components of developing and utilizing an effective RFP process. An extended workshop version will provide hands-on experience, allowing participants to develop either a mock RFP or a real RFP for an upcoming organizational need.

  Whether you are purchasing software, equipment, professional services, or planning a major capital investment, this session will provide practical tools that can improve decision making, reduce risk, and protect your organization's resources.

  Learning Objectives

  Understand when an RFP is appropriate and when it is not.
  Learn the key components of an effective RFP.
  Develop objective vendor evaluation criteria.
  Identify common mistakes organizations make during procurement.
  Create a framework for a real-world RFP that can be immediately applied within your organization.

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  Exploring Cat and Dog Nutrition

  Sean Jones, MS, MBA, 3X Founder | Investor | Psychotherapist | Entrepreneur |, Whats In The Bowl Enterprises

  TOPIC CATEGORY: Educational

  Exploring Cat and Dog Nutrition is an educational lecture designed for pet parents and pet industry professionals seeking an evidence informed understanding of feline and canine nutrition. The lecture examines the biological foundations of species appropriate feeding, the historical development of commercial pet food, and the nutritional implications of modern processing methods. MORE >

  The program is suitable for audiences of approximately 10 to 100 attendees and is delivered over an hour session, followed by a structured question and answer period. The lecture is supported by a comprehensive multimedia presentation consisting of more than 100 slides. A large screen and reliable Wi-Fi access are required.

  This lecture is appropriate for community organizations, retail pet stores, rescues, veterinary adjacent groups, and educational events focused on companion animal health.

  The lecture presents foundational nutritional concepts using clear language intended for a general audience. No prior background in nutrition or veterinary science is assumed. Core content areas include:

  • The evolution of commercial pet food and market consolidation within the global pet food industry
  • Regulatory definitions of “complete and balanced” diets and their practical limitations
  • Comparative digestive physiology of cats as obligate carnivores and dogs as facultative carnivores
  • The nutritional impact of extrusion, rendering, and high temperature processing
  • Common misconceptions surrounding grain free, plant forward, and heavily fortified diets
  • Evidence based discussion of raw, freeze dried, gently processed, and minimally processed feeding strategies
  • Dietary links to common chronic conditions including cancer, dermatologic disorders, gastrointestinal disease, dental pathology, metabolic dysfunction, and renal disease

  The lecture emphasizes informed decision making rather than prescriptive feeding plans. Nutritional strategies are discussed within the context of individual animal needs, household constraints, and responsible transition protocols.

  Retail Store Customization

  When delivered for retail pet stores, the lecture may be customized to align with biologically and species appropriate brands carried by the host location. Educational content is integrated with a structured call to action designed to help attendees translate learning into practical purchasing decisions that support improved nutritional outcomes for their pets.

  Retail based lectures commonly result in immediate post event product purchases.

  Additional Training Offering for Retail Teams

  The training focuses on helping retail staff ask effective questions, identify customer needs, and support informed purchasing decisions without pressure based sales techniques. The framework is grounded in applied behavioral psychology and reflects more than thirty years of clinical and executive experience in human behavior and decision making.

  Speaker Credentials

  Sean is the founder of Whats In The Bowl Pet Shops and franchise system. He also founded Foodynamics, a freeze drying company privately labeling for over 150 brands. He is the former host of the Exploring Cat and Dog Nutrition podcast and the author of the forthcoming book Exploring Cat and Dog Nutrition. His work focuses on translating complex nutritional and behavioral science into accessible, actionable education for pet parents and industry professionals.

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  You Want To Be An Entrepreneur? Avoid These Mistakes!

  Sean Jones, MS, MBA, 3X Founder | Investor | Psychotherapist | Entrepreneur |, Whats In The Bowl Enterprises

  TOPIC CATEGORY: Business

  Sean B. Jones presents a practical, experience based framework for transforming entrepreneurial passion into a viable and scalable business. Having worked with over 150 new brands, he outlines realistic bootstrapping strategies and funding pathways while addressing the motivations and psychological demands of entrepreneurship. MORE >

  The presentation reviews the common mistakes most entrepreneurs make in the beginning and confronts the hard realities of business growth, personal sacrifice, financial risk, and the statistical rarity of achieving seven and eight figure annual revenues, with fewer than approximately nine percent of businesses reaching one million dollars and only about zero point four percent exceeding ten million dollars annually. Delivered in a bold and brash style, the presentation is designed to leave attendees motivated and mentally prepared to do what it takes to pursue entrepreneurial success and their first seven and eight figure revenue milestones. Sean emphasizes disciplined decision making, mental resilience, and strategic clarity, equipping attendees with tools to scale intentionally or exit with informed confidence.

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  LinkedIn: Your Profile, Your Network and What to Do. Increase Your Success by Using LinkedIn Correctly

  Heike Heemann, MIM, CPBC, DTM, LinkedIn Strategist & Career Transition Coach, IdeaShare Coaching

  TOPIC CATEGORY: Business

  Does your target market include people with an average age of 45 and a household income of $83,000?? Would you like to find out how you can use LinkedIn to find customers and stay in contact with clients? MORE >

  Do you want to be considered for a promotion or a board position? Do you want to find referral partners or staff members?

  LinkedIn is a great platform to achieve all of these goals and more, yet many people get even the basics wrong.

  This session covers some of the most common mistakes people make on this platform and insider tips on how to set yourself apart from the competition.

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