The Buyers Journey: The Sales Funnel Change No One is Talking About
The traditional sales funnel has fundamentally changed. In most industries, buyers are now deep into the decision process before ever speaking with a salesperson. 57% to 70% of the buying journey occurs before contacting a sales person.
This talk examines the modern buyer journey that not many are talking about. It will explain why a systematic understanding of buyer behavior has become essential for organizational success.
Contemporary buyers operate in an information dense, saturated, and noisy environment when making purchasing decisions. In most cases, the majority of the buying decision is made well before a company is aware that a prospective customer exists as a lead.
As a result, organizations must intentionally design and manage a strategic buyer journey rather than relying on traditional sales driven engagement. Most of this journey unfolds prior to any direct interaction with a company, frequently occurring online or within the broader marketplace.
No charge, no honorarium, no mileage costs. This guest speaker is free to groups in Milwaukee!
Sean Jones, MS, MBA
3X Founder | Investor | Psychotherapist | Entrepreneur |, Sean B. Jones Enterprises
Business SpeakerSean B. Jones, MS, MBA, challenges audiences, inspires action, and delivers immediately applicable frameworks for growth, leadership, relationships, and personal...
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