Exploring Cat and Dog Nutrition
Exploring Cat and Dog Nutrition is an educational lecture designed for pet parents and pet industry professionals seeking an evidence informed understanding of feline and canine nutrition. The lecture examines the biological foundations of species appropriate feeding, the historical development of commercial pet food, and the nutritional implications of modern processing methods.
The program is suitable for audiences of approximately 10 to 100 attendees and is delivered over an hour session, followed by a structured question and answer period. The lecture is supported by a comprehensive multimedia presentation consisting of more than 100 slides. A large screen and reliable Wi-Fi access are required.
This lecture is appropriate for community organizations, retail pet stores, rescues, veterinary adjacent groups, and educational events focused on companion animal health.
The lecture presents foundational nutritional concepts using clear language intended for a general audience. No prior background in nutrition or veterinary science is assumed. Core content areas include:
• The evolution of commercial pet food and market consolidation within the global pet food industry
• Regulatory definitions of “complete and balanced” diets and their practical limitations
• Comparative digestive physiology of cats as obligate carnivores and dogs as facultative carnivores
• The nutritional impact of extrusion, rendering, and high temperature processing
• Common misconceptions surrounding grain free, plant forward, and heavily fortified diets
• Evidence based discussion of raw, freeze dried, gently processed, and minimally processed feeding strategies
• Dietary links to common chronic conditions including cancer, dermatologic disorders, gastrointestinal disease, dental pathology, metabolic dysfunction, and renal disease
The lecture emphasizes informed decision making rather than prescriptive feeding plans. Nutritional strategies are discussed within the context of individual animal needs, household constraints, and responsible transition protocols.
Retail Store Customization
When delivered for retail pet stores, the lecture may be customized to align with biologically and species appropriate brands carried by the host location. Educational content is integrated with a structured call to action designed to help attendees translate learning into practical purchasing decisions that support improved nutritional outcomes for their pets.
Retail based lectures commonly result in immediate post event product purchases.
Additional Training Offering for Retail Teams
The training focuses on helping retail staff ask effective questions, identify customer needs, and support informed purchasing decisions without pressure based sales techniques. The framework is grounded in applied behavioral psychology and reflects more than thirty years of clinical and executive experience in human behavior and decision making.
Speaker Credentials
Sean is the founder of Whats In The Bowl Pet Shops and franchise system. He also founded Foodynamics, a freeze drying company privately labeling for over 150 brands. He is the former host of the Exploring Cat and Dog Nutrition podcast and the author of the forthcoming book Exploring Cat and Dog Nutrition. His work focuses on translating complex nutritional and behavioral science into accessible, actionable education for pet parents and industry professionals.
No charge, no honorarium, no mileage costs. This guest speaker is free to groups in Milwaukee!
Sean Jones, MS, MBA
3X Founder | Investor | Psychotherapist | Entrepreneur |, Sean B. Jones Enterprises
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