This free presentation is given by Sean Jones, MS, MBA, a member of Free Speakers Milwaukee.
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The traditional sales funnel has fundamentally changed. In most industries, buyers are now deep into the decision process before ever speaking with a salesperson. 57% to 70% of the buying journey occurs before contacting a sales person.
This talk examines the modern buyer journey that not many are talking about. It will explain why a systematic understanding of buyer behavior has become essential for organizational success.
Contemporary buyers operate in an information dense, saturated, and noisy environment when making purchasing decisions. In most cases, the majority of the buying decision is made well before a company is aware that a prospective customer exists as a lead.
As a result, organizations must intentionally design and manage a strategic buyer journey rather than relying on traditional sales driven engagement. Most of this journey unfolds prior to any direct interaction with a company, frequently occurring online or within the broader marketplace.
No charge, no honorarium, no mileage costs. This guest speaker is free for in-person presentations in Milwaukee and virtual presentations nationwide.
Free Speakers Milwaukee is a pro bono speakers bureau. Since 2016, our speakers have given free presentations to Rotary clubs, libraries, schools, and community groups across the Milwaukee area. Learn more about how it works.
