In this raw, high energy 1-2 hour beatdown, I assume you know nothing about it, so we start from ground zero.

This will leave you with:

A crystal clear understanding of what you have and what you need.

Exact next steps: cheap tests to prove customers care before you burn time and money.

The no BS mindset shift that turns dreamers into builders who actually win.

If you are tired of advisors spouting feel good nonsense, this session hits different. LOUD, direct, interactive, and zero safe spaces. This will roast bad ideas on the spot if they deserve it.

This session is perfect for accelerators, university classes, bootcamps, founder meetups, or any room that needs a wake up call instead of another gentle workshop.

60–120 minutes. Fully interactive. Bring your ideas, we’ll either make them lethal or mercy kill them fast.

I want to stop the startup suicide and start building winners who hit real revenue.

(1) fewer than approximately 9% of entrepreneurs ever reach one million dollars in annual revenue, and only 0.4% reach $10M. 99% percent of startups NEVER receive investment capital
(2) approximately 50% of startups fail within their first three years
(3) luck plays a meaningful role in entrepreneurial outcomes
(4) prior professional experience has limited predictive value for startup success
(5) all entrepreneurs, including successful ones, make poor decisions
(6) most founders lack the discipline, resilience, and tolerance for the brutal nature of entrepreneurship
(7) entrepreneurs don't know what they don't know

Rather than discouraging participants, the presentation provides clear strategies to mitigate these risks, and operationalize solutions.

The presentation reviews the common mistakes most entrepreneurs make in the beginning and confronts the hard realities of business growth, personal sacrifice, financial risk, and the statistical rarity of achieving seven and eight figure annual revenues, with fewer than approximately nine percent of businesses reaching one million dollars and only about zero point four percent exceeding ten million dollars annually. Delivered in a bold and brash style, the presentation is designed to leave attendees motivated and mentally prepared to do what it takes to pursue entrepreneurial success and their first seven and eight figure revenue milestones. Sean emphasizes disciplined decision making, mental resilience, and strategic clarity, equipping attendees with tools to scale intentionally or exit with informed confidence.

The program is suitable for audiences of approximately 10 to 100 attendees and is delivered over an hour session, followed by a structured question and answer period. The lecture is supported by a comprehensive multimedia presentation consisting of more than 100 slides. A large screen and reliable Wi-Fi access are required.

This lecture is appropriate for community organizations, retail pet stores, rescues, veterinary adjacent groups, and educational events focused on companion animal health.

The lecture presents foundational nutritional concepts using clear language intended for a general audience. No prior background in nutrition or veterinary science is assumed. Core content areas include:

• The evolution of commercial pet food and market consolidation within the global pet food industry
• Regulatory definitions of “complete and balanced” diets and their practical limitations
• Comparative digestive physiology of cats as obligate carnivores and dogs as facultative carnivores
• The nutritional impact of extrusion, rendering, and high temperature processing
• Common misconceptions surrounding grain free, plant forward, and heavily fortified diets
• Evidence based discussion of raw, freeze dried, gently processed, and minimally processed feeding strategies
• Dietary links to common chronic conditions including cancer, dermatologic disorders, gastrointestinal disease, dental pathology, metabolic dysfunction, and renal disease

The lecture emphasizes informed decision making rather than prescriptive feeding plans. Nutritional strategies are discussed within the context of individual animal needs, household constraints, and responsible transition protocols.

Retail Store Customization

When delivered for retail pet stores, the lecture may be customized to align with biologically and species appropriate brands carried by the host location. Educational content is integrated with a structured call to action designed to help attendees translate learning into practical purchasing decisions that support improved nutritional outcomes for their pets.

Retail based lectures commonly result in immediate post event product purchases.

Additional Training Offering for Retail Teams

The training focuses on helping retail staff ask effective questions, identify customer needs, and support informed purchasing decisions without pressure based sales techniques. The framework is grounded in applied behavioral psychology and reflects more than thirty years of clinical and executive experience in human behavior and decision making.

Speaker Credentials

Sean is the founder of Whats In The Bowl Pet Shops and franchise system. He also founded Foodynamics, a freeze drying company privately labeling for over 150 brands. He is the former host of the Exploring Cat and Dog Nutrition podcast and the author of the forthcoming book Exploring Cat and Dog Nutrition. His work focuses on translating complex nutritional and behavioral science into accessible, actionable education for pet parents and industry professionals.